Amidst an intensely regulated industry comes an explosion of patient-centered communications, digital marketing efforts and sales force effectiveness strategies. Today's pharmaceutical executives continue designing and executing powerful campaigns geared to ultimately improve health outcomes and overcome generic competition through examining new selling models. The PharmaMarketing Innovation Summit takes a closer look at the current issues and opportunities within this industry and strategies to meet the new challenges ahead.

A Unique Event Intensely regulated and slow paced, the pharmaceutical industry now addresses an increasingly savvy audience, but is armed with fewer tools to maintain market share.

With the mounting complexity of the sector comes a growing range of determinants involved in steering a new product into profitability. Market access is more difficult to attain as generic competition presses for tangible innovation.

Amidst multiplying attrition and soaring costs, new and existing products require well planned and perfectly executed marketing campaigns in order to be lucrative. Marketers have to challenge their ability to create compelling brand messages and communicate them efficiently and innovatively. Keeping an eye to the future and an ear to the buzz are the necessities of commercial success. At the PharmaMarketing Innovation Summit we aim to provide the essential information and business contacts needed to deliver true product differentiation and increase market share.

The PharmaMarketing Innovation Summit offers the perfect setting for sponsors to present their products and services directly to key decision makers from North America’s leading pharmaceutical companies. Over three days, solution providers will meet and interact with senior level marketing executives, through a number of one-on-one meetings and many networking activities. In addition, strategic summit sessions led by some of the most prominent thinkers and practitioners will discuss the current challenges and opportunities within the sector.

The Business Meetings One-on-one meetings are pre-arranged between the Delegates and the participating Service Providers. To ensure maximum benefit is gained from these meetings, attendees are given a personal password into our Secured Summit Website in order to review the participating Delegates and Service Providers and make informed choices of whom to meet with at the event.

Each participant receives an individually tailored itinerary, based on their choices from our Secured Summit Website and scheduling software. This individual itinerary includes selected sessions, one-on-one business strategy meetings and all of the Keynote presentations as well as group lunches, dinners and networking opportunities.

Service Providers meeting areas are discreetly located, free from the distracting paraphernalia of a traditional exhibition hall. Instead, attention is focused on the core concerns of individuals. Additional informal discussions between Delegates and Service Providers take place during meals and receptions.