New York Digital Media and Online Advertising Meetups welcome you to a special event sponsored by Vital Business Media and SRDS as they celebrate their recent product launches- SRDS interactive advertising directory eMedia Vital Signs report

Discussion: Positioning Media Company Brands and Identifying where Agencies place Media Buys. What better topic to discuss with your colleagues than the age-old question, “What women want… online.” While we certainly don’t have all the answers, we have industry leaders and data to shed light on the subject.

Women make 85% of all consumer brand purchases, but which online brands are influencing those decisions? In August alone, 34 parenting sites attracted nearly 30 million unique visitors and generated over 1 billion page views. In an increasingly fragmented market, how do media companies position their brands and agencies identify where to place media buys?

Guest Speaker: Prescott Shibles, President & CEO, eMedia Vitals. Prescott has been named to min's 2007 digital hotlist for his innovative work as VP of Penton Media. Prescott founded Vital Business Media in 2008 with the goal of building an online B2B media model better aligned with industry needs, advocating measurable accountability and ROI for both subscribers and advertisers alike. Prior to his role at Penton Media, Prescott served as VP of New Media for Prism Business Media, Primedia Business and Intertec Publishing. Most of his online expertise was cultivated during his days at About.com during the height of the dot-com boom.

When: Thursday, November 5th, 2009, 6:30-8:30pm Where: Social Bar, 795 Eighth Avenue, New York, NY 10019 Admission: Free. Complimentary cocktails and hors d'oeuvres. RSVP: www.metierlink17.eventbrite.com. Attendee limit is 40, so RSVPs via eventbrite are mandatory. Sponsors: Vital Business Media, SRDS

Organizers: Mitch Speers, COO, eMediaVitals. He delivers vital content to help magazines & newspapers better manage the shift from print to digital models

Sonia Jairath, President & Founder, Metierlink. She represents leading professionals to progressive companies in advertising, media, technology and all areas of the digital workspace. Sonia is the Organizer for the New York Digital Media and Online Advertising Meetups. Please contact her at sonia@metierlink.com if you would like to sponsor an upcoming Meetup, have a particular topic of interest or would be interested in speaking at an upcoming event.