The 2010 SAE World Congress will have a a whole new approach. Notable changes include a sharp focus on innovative technologies that offer solutions to real problems. The program will be more tightly focused on technological innovations and solutions, particularly in powertrain, materials and safety. Everything about the event will support this mission. The theme for the SAE 2010 World Congress is “Ecollaboration”—the concept of overcoming economic and environmental challenges with innovative solutions achieved through collaboration.