| Starts: | Friday December 18, 2009 at 10:00am |
|---|---|
| Ends: | Friday December 18, 2009 at 11:30am |
| Event Type: | Training/Seminar |
| Location: | This is a virtual event. |
| Price: | $395 |
| Website: | http://www.sustainablelifemedia.com/events/online/sbbootcamp |
| Industry: | environmental services |
| Keywords: | Strategy, Management, Sustainability, Environment, Innovation, Opportunities, Investment, Profit, Business, Green Business, Planning, Brand, Branding |
| Intended For: | sustainability officer, brand manager, brand analyst, consultant, innovation manager, management |
| Organization: | Sustainable Life Media |
Session 5: The transformation to sustainable and ultimately regenerative business is not an overnight one. Getting started requires a long-term commitment. The challenge is determining how to identify and stage your business opportunities and investments so as to be able to realize short, mid and long term benefit with as minimal a cost possible. In this session you will be introduced to a terrific model for crafting a strategic business strategy that can serve as a roadmap for your efforts from beginning to end. Taught by Peter Salmon, Principle, Founder/President, Moxie Design, LLC.
SB Boot Camp Series
Growing consumer demand for more environmentally and socially responsible products, impending carbon disclosure legislation, FTC regulations around proper communication of your product attributes and more are all placing demand on business leaders throughout an organization to understand how to retool their brands for sustainability. Sustainable Brands Boot Camp is your introduction to the business opportunity for Sustainable Brand Innovation. The 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building sustainable brands.
Participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. We guarantee this is the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.
Available live and on-demand, in just 90min per week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully into the new age of sustainable business.