Session 11: We are now well beyond the time when an off-handed reference to being a green product, or a cause marketing program slapped on top of an otherwise irresponsible company will fly. At SLM we believe that your brand is first who you are, what you do and how you do it -- and only THEN how you talk about it. Therefore, we encourage you not to waste your time with any CSR/Green/Cause marketing campaign these days without having first gone through a preliminary round of the Observe, Re-design, and Measure steps above. Authenticity and transparency are king in the new era of better brands, but even the most earnest can make missteps by simply being uninformed. Avoid costly mistakes and be sure to participate in this session on the latest in FTC Regulations, Eco-Labels, Certifications & more, from one of the top experts in the field. Taught by Jacquelyn Ottman, Founder, J. Ottman Consulting, Author, "Green Marketing".

SB Boot Camp Series

Your introduction to the business opportunity for Sustainable Brand Innovation. This 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building a successful sustainable brand.

Boot Camp participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. We guarantee this is the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.

Available live and on-demand, in just 90min per week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully into the new age of sustainable business.