Growing consumer demand for more environmentally and socially responsible products, impending carbon disclosure legislation, FTC regulations around proper communication of your product attributes and more are all placing demand on business leaders throughout an organization to understand how to retool their brands for sustainability. Sustainable Brands Boot Camp is your introduction to the business opportunity for Sustainable Brand Innovation. This 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building a successful sustainable brand.

Boot Camp participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. We guarantee this is the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.

The course follows Sustainable Life Media’s 4 step prescription for building the better brands of the future: Observe, Re-Design, Measure and Communicate. In just an hour and a half a week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business.

November 6, 2009 - This Session:

Introduction by KoAnn Vikoren Skrzyniarz, Taught by Gil Friend, President/CEO, Natural Logic

What you will learn: Who’s realizing what benefits in the drive to sustainable innovation. From new forms of investor support and share price stability to reduced expenses, improved brand equity and greater market share and sales, happier employees, stronger partnerships and more, the business benefits of making the commitment to start down a path toward building a more sustainable business and brand are many. Our series begins with a look at what many companies are already seeing in the way of return on their sustainable business leadership. Expect also a definition of terms to help you better interpret what you read and/or conversations you may encounter, as well as prepare you for the learning journey ahead