Session 3: From moms to millenials to faith-based communities and more, the variety of addressable audiences becoming increasingly open to new product and service offerings – as well as to companies – that are more respectful to their stakeholders including the environment and the society in which they operate – and who give thought to the future impact of their activities, is diverse and growing. This session will provide you an up to the minute look at the state of the consumer marketplace in its many sectors and help you think about your own customers and what the implications might be of their growing understanding of and engagement in the impact of their purchasing. Moderated by Maria Surrichio with panelists from the Natural Marketing Institute, Globescan, The Hartman Group, and Earthsense.

SB Boot Camp Series

Sustainable Brands Boot Camp is your introduction to the business opportunity for Sustainable Brand Innovation. This 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building a successful sustainable brand.

Boot Camp participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. We guarantee this is the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.

Available live and on-demand, for just 90min per week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business.