Session 4: Depending on your business history, make up and culture, there are a variety of models for beginning to integrate more responsible ways of doing business into the fabric of your DNA. In this session, you’ll understand your business type and learn specific strategies for approaching sustainable business re-design that are most likely to succeed for you. Taught by Carol Holding, of Holding Associates.

SB Boot Camp Series

Growing consumer demand for more environmentally and socially responsible products, impending carbon disclosure legislation, FTC regulations around proper communication of your product attributes and more are all placing demand on business leaders throughout an organization to understand how to retool their brands for sustainability. Sustainable Brands Boot Camp is your introduction to the business opportunity for Sustainable Brand Innovation. This 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building a successful sustainable brand.

Boot Camp participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. We guarantee this is the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.

Available live and on-demand, in just 90min per week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business.