Session 13: With all your ducks appropriately in a row, your product solid and messaging square, its time to get the word out. Proper use of today’s social media can be a boon particularly to authentic sustainable brands. Here is your introduction to the tools and strategies for leveraging your great efforts to date in to extended relationships with customers who will be there to support your efforts. Moderated by Sandy Skees along with panelists TBA.

SB Boot Camp Series

Growing consumer demand for more environmentally and socially responsible products, impending carbon disclosure legislation, FTC regulations around proper communication of your product attributes and more are all placing demand on business leaders throughout an organization to understand how to retool their brands for sustainability. Sustainable Brands Boot Camp is your introduction to the business opportunity for Sustainable Brand Innovation. This 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building a successful sustainable brand.

Boot Camp participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. We guarantee this is the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.

Available live and on-demand, in just 90min per week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully into the new age of sustainable business.