SB Boot Camp - Sustainable Product Design – An Overview of Prevailing Approaches (6 of 13)

Starts: Friday January 08, 2010 at 10:00am
Ends: Friday January 08, 2010 at 11:30am
Event Type: Training/Seminar
Location: This is a virtual event.
Price: $395
Website: http://www.sustainablelifemedia.com/events/online/sbbootcamp
Industry: design
Keywords: Industrial Design, Design, Engineering, Product Design, Innovation, Sustainability, Sustainable Design, Green Marketing, Environment, Social Equity, Product Development, Green Design, Systems Thinking
Intended For: chief design officer, industrial designer, engineer, design manager, innovation manager
Organization: Sustainable Life Media

Session 6: Rethinking the way you make things requires a shift in how you look at the problem set your business seeks to solve. Here you’ll gain a look at some of the most vibrant design strategies being implemented today by leaders in sustainable product re-design. Expect the flip of a bit in your thinking as you are exposed to some out of the box, as well as soon to be standard ways of looking at zero impact product design and even regenerative product/service solutions. Taught by Nathan Shedroff, Author "Design is the Problem" Chair, Design Strategy MBA, CA College of the Arts.

SB Boot Camp Series

Growing consumer demand for more environmentally and socially responsible products, impending carbon disclosure legislation, FTC regulations around proper communication of your product attributes and more are all placing demand on business leaders throughout an organization to understand how to retool their brands for sustainability. Sustainable Brands Boot Camp is your introduction to the business opportunity for Sustainable Brand Innovation. This 13 week online seminar series is designed to teach participants to “Observe, Design, Measure, and Communicate” as a process for building a successful sustainable brand.

Participants will learn from some of the world’s top sustainable business consultants, each a leading sustainable business expert in his/her specialty. Guaranteed the best introductory course available for executives and managers seeking to understand how to step up to today’s market demands and learn to build business value and brand equity by innovating for sustainability. Topics include: market drivers, business model innovation, operations and metrics best practices, product design and communications strategies that work.

Available live and on-demand, in just 90min per week, over just one business quarter, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully into the new age of sustainable business.