| Starts: | Wednesday November 11, 2009 at 8:00am |
|---|---|
| Ends: | Friday November 13, 2009 at 1:00pm |
| Event Type: | Conference |
| Region: | Miami/Fort Lauderdale Area |
| Location: |
The Ritz Carlton One Lincoln Road Miami Beach, FL 33139 US |
| Price: | |
| Website: | http://sipaonline.com/events/marketingconference |
| Industry: | publishing |
| Keywords: | Sipa, Publishing, Marketing, Marketing Roi, Marketing Return On Investment, Newsletter Publishing, B2 B Publishing, Marketing Effectiveness, Marketing Optimization |
| Intended For: | Marketing Director, Marketing Vice President, Publisher, CEO, President, Product Manager, Promotions Manager |
| Organization: | Specialized Information Publishers Association |
The theme of this year’s mid-year marketing conference (the 26th!) is – admittedly – a bit of a mouthful. The promise of Reinventing the Marketing Machine: Recalibrating the Mix, Rejuvenating ROI and Reclaiming Your Edge is certainly a tall order to fill – and we’re confident that every minute of the agenda will deliver on its every promise!
We’ll kick-off the conference with Nick Ascheim, Vice President of Product Management for The New York Times, who will share a behind-the-scenes look at the newspaper’s decision to open up the archives – a true case study in marketing and monetizing free content.
Come to reflect... rethink… revive… revitalize… recalibrate… - well, you get the idea. Most of all, come for the camaraderie, learning and sharing you know you will enjoy at the SIPA marketing conference!