You'll hear about:

Transitioning your product from print to online – Hear one company’s experience of taking products from individual print subscriptions to portal driven site licenses and membership models – building a new CMS, totally restructuring sales & marketing, and fundamentally shifting how they judge success.

E-readers and mobile apps, and how they will affect the way you do business. Discover their impact on costs, what skills you will need, and the implications for sales & marketing, editorial and licensing arrangements

Free versus paid content – how can you combine both into a profitable publishing model? Learn how giving your content away can bring you dividends – and when you need to charge. Plus, Subscribers or members? – hear how one leading publisher has turned all his customers into members, improving loyalty and retention – and how you can do it too

How social media can give you the edge – use it to build and strengthen your brand – hear the tangible results of how an online and events company in the US applied a range of social media tools around their brand. Plus, how does it shape up against other forms of marketing, such as banner advertising?

Why dedicated email marketing is more important (and profitable) than ever. How trigger emails and automated campaigns can boost your revenue, how to combine online and offline channels to create sales momentum, using the e-charm offensive to boost sales and renewals, plus the truth about Google Adwords

Interactive media and new product launches – Case studies from the winners of the SIPA UK Awards, why they won – and how you can harness their approach