Presenter: Shari Thurow SAVE 15% on this workshop: Enter XL5CHK

A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, Bing, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.

Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate the skills that are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.

• Build a Web site that satisfies both your site's visitors AND the search engines
• Design do's and don'ts
• Successful Web site information architecture - learn what search engine marketers don't know
• Avoid costly copywriting and design mistakes
• Link development research: tips and tools
• Learn proven techniques and strategies for long-term results