It's a well know fact that manufacturing in China is no longer the natural choice. China is no longer a cheap manufacturing base. Even Chinese companies shift their production to countries like Vietnam and Bangladesh. 'Made in China' is being replaced by 'Made and Sold in China.' How can international companies compete in this abundant market? Which sales strategy and channels to choose? How to manage Chinese sales people? How to ensure stable growth and avoid mistakes? How to turnaround underachieving Chinese entities?

The seminar is for the Dutch companies with existing activities in China. Business owners, C-levels, VPs and executives responsible for the sales in China will appreciate this seminar the most!