Does your trade show marketing program have to generate sales and profits? Or is your company looking to enhance it's image, position itself differently, rebrand or gain market share?

Successful Trade Show Marketing Strategies helps you get results by revealing the essential aspects of a successful trade show program.

What you'll learn:

Trade Shows and Events - Your Strategic Choice •Powerful statistics that help justify your trade show program •The surprising size and strength of the trade show industry •Trends driving change in the trade show industry Setting Measurable Objectives: •The four core trade show objectives and reasons for exhibiting •How to create more effective objectives •How to calculate 5 popular measures of success Selecting Shows and Spaces that Work •Understanding show choices -- horizontal, vertical, regional, national •Best sources for finding new shows •Booth spaces to seek and to avoid Exhibit Design -- Selective Attraction •Designing your exhibit for maximum impact and functionality •How your objectives dictate your exhibit shape •See examples of good and bad exhibit design -- and find out why they succeed or fail Promoting Your Participation - Before / At / After •Why promotions are essential to greater success •3 elements of a successful pre-show promotion •The rule of at-show and post-show promotions Staffing the Show •How to select booth staffers who will get more leads and better represent your company •The 6-step process to successful booth staffing •How to take leads field sales reps will follow up You will also see many examples of successful exhibit solutions in a variety of sizes - from portable displays to islands - as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!

Who Will Profit From Attending: •Marketing, Sales & Advertising Managers •Directors & Vice Presidents •Presidents, Owners & CEOs •Trade Show Managers •Ad Agencies