In recent times, health organizations increasingly use or seek to use new media as part of health communication interventions and/or organizational communication efforts intended for a variety of lay and professional audiences. Within this context, several trends and strategies are emerging in relation to the evaluation of social-media based communication that aim to assess the impact of new/social media on changes in awareness, knowledge, and - most importantly - individual, community or social behavior. As with the other areas of health communication, the importance of a rigorous evaluation process is increasingly emphasized by donors, program stakeholders, and leading organizations.

This webinar will help you:

* Understand why you should measure (in addition to satisfying donor's requirements) 
* Review current trends, evaluation types and models 
* Review evaluation tools used for new media-based interventions 
* Discuss best practices and issues with data collection 
* Understand best use and emerging trends in new media use 
* Discuss case studies, practical examples and resources

About the Host: Renata Schiavo, Ph.D., M.A. is a public health/global health specialist with broad experience in developed and developing country settings. She focuses primarily on strategic health communication, strategic planning and strategic partnerships in public health and for non-profit ventures. Renata is the Founder and Principal of Strategic Communication Resources. She is also an Adjunct Assistant Professor of Public Health at New York University, Steinhardt School. Renata is the author of Health Communication: From Theory to Practice (San Francisco: Jossey-Bass, April 2007) and several peer reviewed publications. Please see http://www.renataschiavo.com/aboutrenataschiavo.html for a full bio.