Am I serving the right markets? Who are my most and least profitable customers? What demographic groups can my customers be segmented in? Who is most likely to respond to my current campaign? To which customers shall I pitch my new product? How can I reduce my marketing costs by targeting specific customer groups? Which customers will churn in the next six months? Am I currently building loyal relationships with customers by developing and offering them the products and services they want? These are common questions and objectives that can be easily addressed with a systematic segmentation and profiling of your customer base. SPSS China is organizing an interactive workshop (3 days) about this topic, which will give you sound understanding of predictive analytical techniques and their applications, in particular for Direct Marketing.

For further information please drop me an email : cruf@spss-china.com.

Thank you,

Christian