TiE Hyderabad is organizing a talk by Prof. John Mullins, author of Getting to PlanB: Breaking Through to a Better Business Model from 3:30 PM to 6:30 PM on Friday 06th November 2009 at the Kohinoor, Hotel Taj Deccan, Hyderabad

Despite numerous books and articles on business planning, a plethora of websites, and no shortage of good advice, most business plans attract no customers and raise no capital. This talk examines the five oh-so-common varieties of business plans that go most quickly into the trash. And it identifies a process and a framework for getting to a business plan and a business model that will actually work.

Please come and listen to the well known authority on the subject, Prof. John Mullins, author of Getting to PlanB: Breaking Through to a Better Business Model/, John Mullins and Randy Komisar, Harvard Business Press, forthcoming September 2009.

John Mullins is an Associate Professor of Management Practice and holds the David and Elaine Potter Foundation Term Chair in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital.

Please confirm your participation through email to colravi@tiehyderabad.org ASAP.