| Starts: | Thursday November 05, 2009 at 9:30am |
|---|---|
| Ends: | Thursday November 05, 2009 at 11:30pm |
| Event Type: | Networking/Meetup |
| Region: | Greater Chicago Area |
| Location: |
The Merchandise Mart / conference center Orleans Street between Wacker Drive and Kinsie Street Chicago, IL US |
| Price: | reserve a spot free |
| Website: | http://www.mobium.com |
| Industry: | marketing and advertising |
| Keywords: | Branding, Advertising, International Marketing |
| Intended For: | CMO, Marketing VP, Marketing Director, Brand Strategist, |
| Organization: | Mobium / BigFrontier |
US business brands have taken a dive overseas. Its time US marketers do something about it instead of ignoring it.
Even though your marketing programs may not cross countries, you can be sure they cross cultures.
That's why you should join us for our next New Paradigm event.
Dr. David Livermore, executive director of the Global Learning Center, research fellow with Nanyang Technological University in Singapore and author of Leading With Cultural Intelligence, will introduce you to a four-step cultural intelligence model and discuss how our own cultural attitudes can get in the way of success. Even in domestic markets.