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ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. Internet ad spending continues to rise, while social networks are potentially creating some of the most effective marketing opportunities in history. Search commands an ever increasing portion of Internet ad spending, and profound improvements in Web-based video technology are threatening to change the definition and economics of "television" forever. Of course, given so many changes and choices, consumers will turn increasingly to the brands they trust for the products, services, entertainment, news and information they want. Consequently, brand strategy is the lens through which ad:tech will be looking at this changing landscape over the coming year, and for all the usual reasons, San Francisco will be one of our most exciting shows.