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Asia represents 60% of the world's population so it is no wonder that the entire APPS ecosystem is turning to that region. Many predict that this region is going to be the app hotspot on the globe. With that in mind, what is making Asia such an app-rich region? Simple - the sheer number of subscribers. With that comes competition and churn and app developers are looking for new ways to generate revenue and increase and maintain customer loyalty. The same for the handset manufacturers and the operators. With 8 of the top 10 TV manufacturers headquartered in Asia, TV apps also have great potential in this mass market. Apps World Asia 2011 will delve into this highly populated yet dynamic region and its app eco-system. With countries like China, Japan and India in the spotlight, we will also cover the unsung heroes such as Nepal, Maldives, Bhutan, Indonesia and more. The event of choice for the region's App Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.