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In Africa, the potential for Apps go far beyond games, entertainment and publishing. With a total population of just over one billion, infrastructure is lacking throughout the continent especially in the areas of health, agriculture, banking, education and more.  Apps are being touted as one of the solutions. The potential of apps to change the landscape of Africa is boundless. Increased literacy, widespread access to healthcare, farming and agricultural aids and more is being facilitated by mobile apps. Hurdles do exist in development of the nascent industry – particularly challenges within billing infrastructure needed to monetise this market.  However, the implementation of mobile money is providing a solution that is becoming an integral to the business of mobile apps in Africa. Apps World Africa 2011 will explore the potential of applications to assist in the development of the globe’s second largest continent. Bringing together the telcos, handset manufacturers, government ministries and organisations, marketing houses and more, this event will thoroughly explore whether APPs are the answer for Africa, and allow all the stakeholders to build pertinent partnerships in the industry.