The Art & Science of Social Media Marketing for Higher Education

June 8, 2011 at 8:00 AM - 5:00 PM

University of St. Thomas School of Law, Minneapolis

http://www.thesummerseminar.com/precon.html

In this day-long workshop & pre-Summer Seminar conference, The Lawlor Group will provide strategies & tactics to both senior management and those with direct oversight for social media at private colleges & universities. Confirmed presenters include social media experts Lougan Bishop, Andrew Careaga, Kary Delaria, Jennifer Kane, Hugh Weber and Dan Zarrella. Learn about: •the history of content dissemination and its application today •how to listen for your brand using social media monitoring tools •how to develop and implement a social media marketing & communications plan •how to utilize best practices for social media channels & platforms particularly blogging, Twitter & Facebook •how to measure results

Event Owner: John T. Lawlor (Higher Education Marketer, President and Founder of The Lawlor Group, Publisher of The Lawlor Review)

Updates

Rick Smith (Vice President of Institutional Marketing and Enrollment Management) will be attending.

Greg Hoye (Exec Dir. Comm and Marketing) will be attending.

John T. Lawlor (Higher Education Marketer, President and Founder of The Lawlor Group, Publisher of The Lawlor Review) . Excited about the addition of presenter Hugh Weber. Hugh is not only thoughtful and engaging, but has considerable experience in social media as president & curator at Storyline. He also is the organizer, curator and host of TedxSiouxFalls and the OTA sessions. Special thanks to Hugh for his willingness to replace a presenter who cancelled at the very last minute.

John T. Lawlor (Higher Education Marketer, President and Founder of The Lawlor Group, Publisher of The Lawlor Review) . Added our final confirmed presenter to our social media workshop for higher education: Lougan Bishop, social media & web marketing specialist for Belmont University, will offer some best practices for the use of Twitter and be a part of our social media channel panel. Follow along on Twitter via #tlgsm

John T. Lawlor (Higher Education Marketer, President and Founder of The Lawlor Group, Publisher of The Lawlor Review) . Get an early taste of of The Lawlor Group's social media workshop presenter Dan Zarrella, who is offering a free webinar about The Science of Analytics. http://www.hubspot.com/the-science-of-analytics/?source=email-sci-of-analytics-test-l-p-20110512

John T. Lawlor (Higher Education Marketer, President and Founder of The Lawlor Group, Publisher of The Lawlor Review) . We still have some room at The Lawlor Group's social media workshop that will precede the sold out Summer Seminar. The Art & Science of Social Media Marketing for Higher Education promises to be informative and relevant. And, based on the list of registrants, we have a pretty influential and informed group of attendees. Promises to be highly interactive.