The Big Money's Untethered 2010; Profitable Media in the Tablet Era
June 17, 2010 at 9:00 AM - 5:00 PM
McGraw-Hill Conference Center, New York
Tablet devices and e-readers are the latest technology disrupting media industries. As recently as three years ago, e-readers were, at best, a niche product. Today, millions of Americans own Kindles, and e-books are the fastest growing cultural product in our economy. The introduction of the Apple tablet has already ripped up the model for selling books online, and as dozens of new devices and services become available, the entire way that we consume books and media is being redefined.
Yet the path to success for publishers, advertisers, and application developers is far from clear. Can publishers reach readers directly and still sustain profits that keep their current businesses intact? Will regulators take issue with the distribution or content of e-readers? What role will advertising, initially omitted from e-reader models, play in the future? How will the devices affect the distribution models for video, online games, and entertainment?
The Big Money’s Untethered 2010 conference will bring together the business and technology leaders who are shaping this quickly evolving market for an intense day of discussion and debate. Join us and you’ll:
Hear leading publishers discuss their digital business strategies and how they will redefine their publishing models around the introduction of bigger, more robust devices.
Meet the vendors and resources who can help your company chart a profitable course in the tablet era.
See technology companies debate the merits of various devices and platforms.
Find out what emerging applications will shape how content is delivered on digital devices.
Learn about how the nation’s largest advertisers plan to leverage this new media format
Press Release:
http://www.marketwatch.com/story/the-big-money-announces-untethered-2010-2010-04-14?reflink=MW_news_stmp
Event Owner: Carrie Eshman (Senior Event Manager)