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A social business is collaborative, networked and non-hierarchical. Tools for achieving that are abound, but are organizational cultures ready? Company have already begun to employ social tools and techniques to their marketing and customer service efforts. But can they transform how they think and work to extend social innovations into other key areas of operations and management such as supply chain, talent management, product development and even business strategy? On Thursday, June 30th at 12:30pm EST, IBM will host a live online discussion on the IBM GBS Livesteam Channel with social business luminaries that will discuss the viability and challenges of businesses becoming socialized. Joining this discussion are: John Jordan - professor of IT Strategy at Penn State and expert on global business model innovation and human-centric information fusion Elizabeth Lupfer - Chief Blogger at The Social Workplace and HR Technology for Verizon Sara M. Roberts - President & CEO, Roberts Golden Consulting and Author of Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Paul Beaulieu - Associate Partner IBM Global Business Service’s Interactive team where he designs, develops and implements social media, social computing and other customer experience strategies