LinkedIn

With recent public outrage over a lack of transparency at BP and Toyota, there is little denying that an era demanding corporate social responsibility has arrived. Conducting “business as usual” will no longer suffice to remain competitive in the 21st century. Deploying a sincere and authentic Corporate Social Responsibility (CSR) initiative will be critical for capturing the attention of a new generation of ethically minded consumers. Recruiting and retaining top workforce talent will require creative new solutions for a gratifying and rewarding work environment. But how do you measure success in entirely new field of operations? At CSR and the Sustainability Scorecard 2010, seasoned professionals from the world’s most admired companies will share best practices and insights for building, monitoring and marketing an influential CSR program. Follow us on twitter at @GSMIonline