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ENTER – an international Conference that brings together worldwide known specialists in all aspects of Information and Communication Technologies in Travel and Tourism (eTourism). ENTER, promoted by IFITT – the International Federation for IT and Travel & Tourism – is the point of reference for all researchers and professionals involved in eTourism, probably the fastest changing area in the tourism field. In 2010 ENTER will reach its 17th edition, while attracting more than 400 participants and 100 presentations both from academic research, tourism and travel industry, as well as destination management organizations. ENTER 2010 will be held from 10th to 12th of February 2010 and will be hosted by the Università della Svizzera italiana (University of Lugano, Switzerland), centrally located in Europe and easily accessible for international delegates. We encourage you to visit the website of the ENTER2010@Lugano conference in order to get the first flavour of this unforgettable event: www.enter2010.org Check ENTER2010 program at http://www.enter2010.org/LatestProgramme.pdf