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An effective Enterprise Architecture enables the organisation to achieve the right balance between IT efficiency and business innovation. However, new elements are affecting the way in which the Enterprise Architecture is designed and implemented. In today’s unstable climate, where change is becoming the norm and every organisation needs to respond rapidly to the constantly changing needs of the business environment, a sound enterprise architecture is more important than ever. The advent of cloud computing, interoperability, re-use and agility bring new challenges and opportunities which need to be taken into account in producing an overall business architecture that truly matches the needs of the organization for an integrated IT strategy, permitting the closest possible synergy across the extended enterprise. This event provides a lively and interactive discussion forum for all those looking to build on or improve their business architecture, to understand how to build relationships across the enterprise and how to incorporate the necessary interactions with management, staff and customers. This event is the latest in a long line of Forums and Conferences from UNICOM – it also brings together potential buyers of Enterprise Architecture related solutions, services and consulting with organisations who can provide them. By attending the event, delegates hear high quality presentations of real value which enable them to make informed decisions and get to meet face-to-face with the organisations and individuals who are best placed to help them. The programme is also designed to reiterate the benefits to organisations of implementing the correct Business Architecture, such as being able to: • Anticipate and respond to changing business needs more quickly • Align all programs of business change and process governance with IT and HR strategy • Continuously manage processes as assets of the enterprise • Balance the competing requirements of functional and process stakeholders • Make process technology work for your organization • Successfully define and manage an aligned program of change • Run more successful change projects