LinkedIn

We are presenting a seminar on LinkedIn as part of the Business Success Seminar series conducted by Lone Star Small Business Development Center and the Lone Star College-Cyfair. This is a FREE event that's geared towards educating you on successfully measuring Website, Social Media and Search Engine Optimization marketing efforts to create effective ways and strategies to grow your business. You can't improve what you don't measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies? As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what's effective, and what's not working. It's important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful. Define - Measure - Analyze - Improve - Control (Six Sigma Cycle) Topics covered (Plan-Do-Check-Act Cycle) 1. Campaign analysis 2. A/B testing 3. Keywords analysis 4. Website & Blog analytics 5. Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare) 6. Reputation management 7. Monthly consolidated reports 8. Quarterly strategy and adjustments How will attendees benefit from the program? By learning more about measuring business marketing strategies and ROI to build effective and efficient procedures to build successful business. Who should attend? Suitable to all business owners and employees with all experience levels. The seminar offers introductory and intermediate level information. Anyone interested in learning more on how to optimize their marketing efforts to build branding, networks and business. Forward this information to your friends as they might be interested in attending too. Bring all your related questions. Please let me know if you need further information. Look forward to seeing you at the seminar. Sponsored by Small Business Development Center and the Lone Star College-Cyfair library. Call 281.290.3214 for more info. Location Map: http://www.lonestar.edu/maps-cyfair.htm