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The 2009 Marketing in the Oilfield Conference will host renowned experts to discuss the most current marketing issues and ideas pertaining to today’s energy industry. These discussions will give energy marketing professionals answers to the challenges they face daily, including how to continue an effective marketing program with a reduced budget; how to use integrated marketing to increase ROI; how to prove marketing’s worth to upper management in a down economy; and the quickly growing trend of new and digital media and how to use it effectively to reach target audiences. This one-day, in-depth forum will draw together both executives and academia, including those from StatoilHydro, NOV, Northwestern University, Rice University, the Marketing Leadership Council, SolArc, Baker Hughes, Gelb Consulting, Pierpont Communications and FMC Technologies. Paste the following link into your browser to hear Doug Hutton of Marketing Leadership Council discuss the organization's research on customer touch points in the B2B buying cycle. This is the first in a series of interviews with Marketing in the Oilfield speakers: http://www.gulfpub.com/product.asp?PositionID=1166027&ProductID=11188#Element_8392