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Key Themes Discussed in this event • What is the size of the Indian mobile content and services market? • What are the key applications and content that Indian users are willing to pay for? • What is 'recyclable' content? How can they re-generate and increase ARPU? • What is the major role of mobile operators in delivering mobile content? • What is the major missed opportunity of the mobile operators to date? • Grabbing the 3G opportunity: regulation, network deployment, business models • Revenue sharing models between carriers, aggregators and content owners • What is the off-portal content’s effect on the mobile telecom industry? • How advertising can help make content more affordable for customers? • Analyzing revenue generating models in mobile internet, advertising, games, LBS, entertainment & banking • How much of an issue is usability and quality & how does it affect user experience? • Strategies on boosting the penetration of mobile VAS usage in smaller cities and rural areas. • Positioning yourself in light of new market entries • Current situations and future predictions • Evaluation of the mobile solutions employed in today’s market • How much will consumers pay for mobile TV entertainment and what services do consumers want on their devices?