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For mobile operators, success of VAS has become important for their growth. This has led to a sharp focus on marketing & tie-ups and a somewhat limited focus on development of content. Most mobile operators are trying to innovate in their VAS offerings and create sharper differentiation for their offerings. Great for consultants, MVNOs, and mobile operators! Highly respected sponsors: http://160characters.org/, http://www.gsacom.com/, www.techistan.com, http://www.connect-world.com/, http://www.didx.net, http://www.gulftelenews.com/! Operators are facing keen competition and the margins from their voice businesses are very declining. Therefore they are looking at VAS as the next wave for growth. It has become the flywheel of telecom growth and a large chunk of revenue for operators is likely to come from VAS services in the years to come. An analysis of drivers reveals that increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G is driving growth in the VAS sector. Mobile VAS World Summit 2010 will draw together highly-regarded expert speakers from across the ecosystems of Mobile VAS to share their latest efforts in launching the projects and provide their vital business insights on how the business models can be developed for successful project implementations and the key challenges they have encountered. The highlights of the summit will be Case Studies to be presented by mobile operators in sharing their invaluable experience.