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Objectives of the National Conference:  Develop an understanding of the basic concepts of IP management and learn about recent developments and next best practices in this field.  Shape the future of IP management in India among Industry and Academia  To provide a forum to learn implications of various important tools of Management of Intellectual Property Rights for enhancing competitiveness.  Create a platform for Industry and Institutes to collaborate in this important MissionTo share best Practices through case studies from leading corporates and Institutions.  Establish linkages and partnerships with IP management professionals, teachers and researchers in the Country. Important Technical Sessions to be covered:  IPR’s and their strategic relevance: an overview  Integrating IP with Management  Role of IP Management in Enhancing Business Competitiveness  Managing IPRs: Internal Assessment of Technology  IPR’s Valuation, licensing and strategic alliances  Management of IP : inter and intra-organizational issues  Issues Relating to Commercialisation of IPRs  Managing IPRs: Role of Networks and Strategic Alliances  Developing a Road Map for the next best practices on IP Management