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Have you ever wondered why some marketing works and some doesn't? Want to understand more about the triggers that make consumers want to buy your product or service? Need to fine tune your message so that people act? Effective public relations is a vital force in the power of persuasion because it can alter individual perception and lead to changed behaviours. Businesses, non-profits and associations sink or swim depending on how well they employ this crucial dynamic. When it comes to effective communication in order to persuade a certain response, a message that cuts through to the people you are trying to reach needs to be crafted in a way that's engaging and easily understood. Sally Bagshaw, copywriter and owner of Snappy Sentence, together with Marissa Tree of Red Agency, will explore these key elements of influence that you can use to help your customers convert. Ticket includes pre-event attendance list, drinks and finger food pre-presentation, networking opportunities, event giveaways, Networx tote bag and presentation.