LinkedIn

It doesn’t matter if you’re a one-person freelancer, a budding 5-10 person agency, or an established small to mid-sized company - you will always contend with the challenges of growth. This month, key employees from Raleigh-based web shop Atlantic BT (ABT) will share their experiences on how to build and maintain a foundation for growth in light of pressures from increasing demand. COO, Software Development Manager, and Creative Director will share some patterns that triggered growth, and how each handled them. Talk descriptions: 1) Intro and Overview from the COO: Introduction and a candid discussion on how AtlanticBT has grown over the past 5 years - and some of the patterns that triggered that growth. Also, we’ll talk about some of the difficult decisions as to if/when/how much to grow and how we tried to balance the risk and investment of each. 2) The creative’s perspective - Growth demands that your existing processes continuously adapt. Hear how the basics - such as a creative brief - merge with new techniques such as style boards, idea briefs, and co-design, to provide clients with visibility into their projects, preserve quality of the end product, and create the efficiency needed to scale. 3) From a developer’s point of view - Solid fundamentals are imperative when preparing for growth. What are the fundamentals that we may be taking for granted but could cause serious “growing pains”? Great planning, unit testing, documentation, and built in diagnostics are some of the fundamental keys to producing great applications that I have seen in my 12 years. Learn how to execute and scale across your growing team.