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Leveraging the success and wide visibility achieved in previous editions, the Social Business Forum 2011 will address collaboration, marketing and innovation in the era of empowered employees, customers and partners. Featuring key international speakers and thought-leaders, the event will provide a unique mix of insight and discussion about social business opportunities, organizational... impacts, success stories, best practices and lesson learned. The program will address: * Open organizational and leadership models * Defining the business case and getting top management commitment * Framing social media into the broader company strategy * Nurturing adoption, cultural change and people engagement * Defining ROIs, metrics and business drivers * Framewoks to cultivate successful internal and external communities * Policies, guidelines and governance approaches * The why’s and how’s of socializing business processes * Best practices and lessons learned to mitigate risks and overcome stumbling blocks * Choosing and integrating best of breed social software and collaborative platforms In addition to a wide selection of keynotes, panels and vertical speeches, the Social Business Forum will feature a demo area with presentations by vendors and an Open Conference, where participants will discuss topics ranging from Enterprise 2.0 to Social CRM, Social Media Marketing and crowdsourcing in an open and informal setting together with speakers.