Social Media and Mobile Internet at SDA Bocconi school of business (Internet & Social Media for Corp and Mktg Communication)
October 18, 2011 at 6:00 PM - November 17, 2011 at 6:00 PM
International executive course.
Content: the impact of social media and mobile Internet on corporate and marketing communication.
SDA Bocconi school of business certificate of attendance
Includes twelve 1.5 hour online seminars + 1 day face-to-face (optional)
Flexible access to all the recorded seminars and study material
Language = English
FACULTY
Andreina Mandelli - Program Director
(SDA Bocconi Professor, Adjunct Professor USI, Lugano and IE Business School, Madrid)
Robert Kozinets
(Associate Professor, Schulich School of Business, York University)
Chris Ogan
(Prof. Emerita Indiana University, Expert of Media Systems)
Matteo Morandi
(SDA Bocconi Professor)
Davide Reina
(SDA Bocconi Professor)
GUEST SPEAKERS
Jeff Cole
(Director of the Center for the Digital Future, USC Los Angeles)
Matthias Lufkens
(Associate Director Media, World Economic Forum)
Paul Gillin
(Social media strategist, writer and blogger)
Dennis Pereira
(Senior Marketing Manager, PayPal)
Simon Salt
(CEO, IncSlingers)
Derek Browers
(Director of Accounts, Momentfeed)
Alex Brunori
(Executive Creative Director, MRM + Momentum Worldwide)
Gianluca Ruggiero
(Chief Operating Officer, MRM)
Marco Martemucci
(CEO, Dixero)
Matteo Sarzana
(General Manager, VML/Y&R)
Event Owner: Andreina Mandelli (Faculty member at Bocconi university SDA)
