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For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all. What does this mean for retailers, sole traders, enterprise business and the retail sector? With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand. Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business. The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season. Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites. This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider. Specialist speaks will be available to give you golden nugget advise.