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WhereCon was established to satisfy the growing desire for a new dialogue on the synergies location-enabled and place-based streams of activity are bringing to historically stove-piped public and private sector domains. The question of “Where?” is increasingly becoming the organizing principal for how public and private sector enterprises get their jobs done. WhereCon will cultivate the emerging community of leaders, thinkers and practitioners who are struggling with the changes posed by the emerging “location-awareness” that portends great change for the public policy, private enterprise, technology and strategy – regardless of the sector from which they hail. WhereCon is a 2 ½ day conference seeking to attract a broad cross-section of industry leaders, federal, state and local government employees, contractors, vendors and public policy professionals from think tanks and NGOs. WhereCon consolidates the blinding array of conversations about the “power of place” going on across the public and private sector, enabling this community to better enjoy synergies only this forum can provide.