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Join us for dinner and a featured speaker for the first Xplor Southern Region meeting of the year in Dallas. Our presentation topic is "The Ugly Secret About QR Codes" presented by Stephen D. Poe, EDP, long time Xplor member and frequent presenter. "The Ugly Secret About QR Codes" QR (Quick Response) codes are the latest silver bullet in multi-channel marketing in the US and Western Europe. But the word on the street is very mixed; some companies swear they’ve boosted response rates; other say nothing happened. To successfully use a QR code in a marketing campaign requires close attention to three critical issues. We’ll discuss those three secrets and the hidden dangers in QR codes, dangers that if misused can not only sabotage a campaign but turn potential customers off your product and your brand. Meeting Agenda: * 6:30-7:00 - Registration and cash bar * 7:00-8:00 - Dinner * 8:00-9:00 - Speaker Cost will be $25 per person. Registration information will be available shortly. Our venue, Desperados restaurant, is a 5 time winner for Best Margarita in Dallas and for Best Mexican restaurant in Dallas by the Dallas Observer.