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You've signed the go-to-market deal. Now the hard part—making it pay off. Many talks and papers on alliance focus on how to manage alliance from a headquarters perspective. This event will focus on where the money is—in the field with your joint customers. The panel discussion will dive into this question with some top tier experts in managing alliance field operations, from stellar companies such as Oracle, SAP and Siemens. At this evening discussion panel, you will learn about: • Best, and cutting edge, practices to work with your partners to prospect and sell joint customers • Live examples of what works and what doesn't, from some of the most experienced alliance companies • How success breeds success in alliances sales work, and how to make it work for you • A framework as well as practical tips to take home with you ________________________________________ Panelists - Steve Kohn, VP, Business Development, Global Ecosystem & Partner Group, SAP - Michelle Montovo, Vice President, Accenture Global Alliance, Oracle - Michael D'Eath, VP Corporate & Business Development, SailPoint Technologies - Shelley Hansen, VP of Alliances, Siemens - Beth Vanni, Director, Market Intelligence, Amazon Consulting (Moderator) When December 7, 2010 5:30 - 6:45 p.m. Networking, Happy Hour 6:45 - 8:30 p.m. Panel & Discussion Location Network Meeting Center at TechMart 5201 Great America Pkwy Santa Clara, CA 95054 Cost Advance Registration (through noon, Tuesday November 9). • $25 for ASAP members in advance or $35 at the door • $25 for ASAP Partner organization members in advance or $35 at the door • $35 for non-ASAP members in advance or $45 at the door